The Brand: Super Bock, a Portuguese beer brand.

The Campaign: The new premium beer, Super Bock 1927.

Brand Challenge: To relaunch a premium craft beer from Super Bock. Two main goals: Associate the beer with food (food pairing), and highlight the premium characteristics of the product.

Strategic Approach: Super Bock 1927 is a special beer, developed through craft methods and positioned as a premium drink. Besides that, each of the 4 flavours go perfectly with different dishes. Having the famous Chef Avillez in the commercial, the strategic approach made it clear who should be the true star of the communication.

A beer is the final touch to a perfect meal.

Creative Concept: The perfect company.


Credits

CEO: Pedro Graça
Creative Lead: Paulo Pinto
Creative Director: Carlos Luz
Account Manager: Tita Martins
Design Lead: Alexandre Mendes
Strategic Planner: Telmo Esteves