Portugal x Puma

The Brand: FPF eSports

The Campaign: The first Portugal x Puma esports kit

Brand Challenge: Announcing the first-ever Portugal esports kits in partnership with PUMA was a landmark moment for the federation and the sports brand. Following the conclusion of a nearly three-decade partnership with another brand, the launch of these inaugural kits signified a new chapter. The challenge was not just to create compelling content, but to deliver a positive, inspiring message that would resonate with both players and fans.

Strategic Approach: Our goal was to craft a campaign that would deeply connect with Portugal and its esports community, establishing a unique and innovative identity. While the legacy of Portuguese esports is undeniable, this new kit represented a fresh beginning. Rather than focusing on the past, we chose to spotlight the future—what Portugal, led by its top players, could achieve on the biggest stages of esports, from online tournaments to live events.

Creative Idea: Leveraging the FPF eSports headline “It will never be just a game,” we developed simple yet powerful content that highlights both the talent and the style of Portugal’s esports athletes and the new kit. The visuals feature the design patterns that inspired the collection as a backdrop, creating a modern and dynamic atmosphere that celebrates the team’s new era and the passion of its fans.

Credits
CMO: Nuno Moura
Brand Manager: Telmo Esteves
Brand Manager: Rui Mascarenhas
Head of FPF eSports: Raul Faria
FPF eSports Manager: Pedro Viras
Video and Photography: Pluma