Portugal x Puma

The Brand: FPF eSports

The Campaign: The first Portugal x Puma esports kit

Brand Challenge: To announce the first-ever Portugal esports kits, in partnership with Puma. Following the end of a near 3-decade partnership with another brand, the unveiling of these inaugural kits with Puma marks a historic moment for the federation and the sports brand itself. The challenge lay not in creating content, but in crafting a positive and motivating message for players and fans alike.

Strategic Approach: To create something that resonates deeply with Portugal and its esports fanbase, establishing a unique and innovative identity. While the legacy of Portuguese esports is undeniable, this new kit signifies a fresh start. Thus, rather than dwelling on the past, the focus shifted to a vision of the future. What Portugal, represented by its top players, will achieve on the grandest stages of esports, whether in online tournaments or live events.

Creative Idea: Using the FPF eSports headline 'It will never be just a game,' we developed simple yet impactful content that highlights the talent and coolness of esports players and this kit. The content features the patterns that inspired the collection's design as a backdrop.

Credits
CMO: Nuno Moura
Brand Manager: Telmo Esteves
Brand Manager: Rui Mascarenhas
Head of FPF eSports: Raul Faria
FPF eSports Manager: Pedro Viras
Video and Photography: Pluma