The Brand: FPF eFootball - FPF esports division

The Campaign: The Esports Community Kit

Brand Challenge: Launching an exclusive kit for the virtual football community in Portugal was a historic milestone. For the first time ever, Nike and the Portuguese Football Federation (FPF) collaborated to create a unique kit specifically designed for Portuguese gamers. This initiative not only aimed to strengthen the positioning of the FPF eFootball brand—the federation’s esports division—but also offered a new commercial opportunity by generating revenue from a kit with truly unique features.

Strategic Approach: The launch of this kit was much more than just another product release. It represented a strategic opportunity for FPF eFootball to make a bold statement within Portugal’s gaming community. Our goal was to connect with gamers and influencers, elevating the federation’s relevance and establishing it as a key player in the virtual sports landscape.

Creative Approach: To bring this vision to life, we partnered with a talented videographer and editor to craft a video that seamlessly bridges the physical and virtual worlds of football. Drawing inspiration from the kit’s bold graphic design, the content was developed with a modern, digital-first language—featuring dynamic 3D elements and fast-paced transitions that resonate with today’s digital audiences.
We invited leading personalities from the community, including top virtual football players and some of Portugal’s most influential gaming YouTubers, to participate. Their involvement helped create a powerful, authentic connection with the audience, making the campaign both impactful and memorable.

Credits
CMO: Nuno Moura
Esports Manager: Raul Faria
Brand Manager: Telmo Esteves
Brand Manager: Rui Mascarenhas
Design: Ivo Gonçalves, Tiago Queirós & João Ferreira
Production: VictorZK